Andrew George

Andrew George is an omnichannel retention marketing consultant specialising in Klaviyo, email, SMS, and WhatsApp strategies for DTC brands. With 8+ years of hands-on experience, he helps founders across the UK, US, Canada, and Australia build retention systems that drive repeat revenue and reduce reliance on paid acquisition. Andrew brings a practitioner's perspective, he runs his own eCommerce business (APG Personalised) alongside his consulting work, giving him real-world insight into the challenges DTC founders face daily. His signature service helps brands implement coordinated retention marketing in weeks, not months. He hosts the Product Growth Lab Podcast, where he explores the strategies behind sustainable eCommerce growth, and is a regular speaker at marketing events includin...