Andres Rangel is a personal brand strategist and founder of Auren (est. 2016), based in Bogotá, Colombia. He builds digital authority systems for founders, professionals and small businesses across Latin America — combining Schema.org infrastructure, reproducible content systems, and verified profiles so that clients get recognized by Google AND large language models like ChatGPT, Claude and Perplexity. Notable cases: Claudia Rueda (psychologist, 300 → 35K followers in 2 months, 16M-view video, +200% revenue), Jenny (personal finance, 700 → 5K followers and 5 new clients in 1 month). He speaks Spanish and English, works with 4-6 premium clients per quarter, and writes about personal branding for the AI era at andresrangelv.com.