With over five years of experience in SEO, paid media, web design, and e-commerce marketing, he helps businesses increase online visibility, generate leads, and grow revenue. Amdan has worked with startups, SMEs, and organizations across Africa and the Middle East, specializing in AI search visibility, Answer Engine Optimization (AEO), content strategy, Shopify, WooCommerce, and conversion optimization. He regularly writes about digital marketing, entrepreneurship, e-commerce, and Africa's technology ecosystem and is available for media interviews, expert commentary, and industry insights.