With over 10 years of experience in marketing and entrepreneurship, I help brands connect with their target audiences through data-driven and creative strategies. As a sociologist and marketer, I have a unique perspective on the social trends and consumer behaviors that shape the market. I leverage my analytical and communication skills to create marketing campaigns that resonate with niche consumer segments, such as multicultural millennials and pet lovers. I am also the founder of a self-care and wellness brand that aims to help people get mentally and spiritually unstuck, and a co-founder of a startup that specialized in stationery, home décor, and home entertaining goods for multicultural consumers. My passion is to use marketing as a tool for advocacy and empowerment.