I’m a digital marketing strategist and SEO/paid media specialist with deep experience helping organizations grow with data-driven solutions. As the founder of Acorn Digital Consulting and former Director of Paid Ads & Analytics at Higher Education Marketing in Montreal, I’ve spent the last several years planning, running, and optimizing multi-channel campaigns (search, SEO, video) focused on qualified lead generation, conversion rate optimization, and measurable ROI. With a PhD from Concordia University, I bring a strong analytical and research-driven approach to everything from technical SEO and content strategy to funnel design and performance reporting. I work best at the intersection of strategy and execution, translating complex goals into clear, data-backed roadmaps that actua...