Alex Golden

I'm the founder and CEO of SimilarTours, a comparison site for tours, activities, and attraction tickets. We aggregate live inventory from the major booking platforms so travelers can compare options and prices for the same experience in one place, across a catalog of more than 500,000 tours worldwide. That catalog is also a dataset, and I spend a lot of my time in it. We recently published a pricing study analyzing 504,620 tours to show what experiences really cost in 2026: how prices vary by city and category, where travelers routinely overpay, and how the same tour can be listed at different prices on different booking sites. I can speak in depth about the tours and activities industry, how attraction and tour pricing actually works, skip-the-line and timed-entry strategy at major ...