My name is Alena Alekseychuk. I’m 44 years old, and for the past 24 years I’ve been working in marketing. I’m one of those “marketing dinosaurs” who were among the very first in Ukraine to receive formal academic accreditation in marketing when the field was just emerging🦖 Throughout my career I’ve worked both client-side and agency-side. I served as Marketing Director of ringoo (a project of the Fozzy Group corporation) and Director of Trade Marketing at Foxtrot / Foxmart. For 10 years I was a brand leader at FEDORIV, joining the agency from day zero and helping build it into one of the most influential creative agencies in the region. Over the years I’ve led research and brand strategy projects for a wide range of companies across different industries and markets, including Nova P...