Alberto Larenas

17 years working in UX / UI design, interactive experience, mobile responsive interfaces, creative digital design solutions, eCommerce, social strategy in agencies, banking and technology companies. Collaborating with tech, product, and strategist teams to uncover customer and business needs, translating them into intuitive and engaging digital experiences. Customer and user prioritization of design centered product enhancements grounded in research and analysis on financial industry. Defining opportunities through usability and empathy studies. Great experience in research, user & proto persona creation, customer journey, interviews, journey maps, tree testing, user profile, benchmarking, prototyping, wireframing (HI and LOW), card sorting, storyboarding, creating user flows and ...