Aiden Boyd

Aiden Boyd is the founder and managing director of B10, a commercial transformation company helping organisations rebuild the systems that turn demand into revenue. B10 works across the full commercial engine from first click to recurring revenue by diagnosing and redesigning the websites, CRMs, sales processes, marketing infrastructure, automation, reporting, and client operations that drive growth. Aiden’s central view is that most companies do not have a sales problem. They have a commercial systems problem. Their tools, processes, data, messaging, and follow-up often operate in silos, creating friction that limits growth, weakens conversion, and makes revenue harder to scale. Through B10, Aiden is helping define commercial transformation as a distinct discipline. It sits at the i...