Aditya Pratap Singh

Aditya Pratap Singh is a sports business researcher and founder of TheCricMarketer — an independent cricket business blog covering the commercial ecosystem of the Indian Premier League. A BCom Honours graduate from Banaras Hindu University with a CAT 2025 score at the 80th percentile, Aditya specialises in IPL sponsorship economics, media rights valuation and franchise revenue models. His original research includes the first documented calculation showing BCCI earned ₹1,124 crore across the Vivo-Tata title sponsorship transition — the highest two-year title sponsorship revenue in IPL history — and a primary source breakdown of the ₹1,500 crore commercial void created by India's RMG ban on fantasy gaming platforms. His work draws on statutory RoC filings, Enforcement Directorate press re...