Abby Russtle

Abby Miller is the founder and Head of Creative Direction at ProtokolStudio — a beauty brand strategy agency serving indie beauty brands across North America. A Licensed Medical Esthetician and Cosmetics Product Developer, Abby brings a uniquely clinical perspective to brand strategy that traditional marketing agencies can’t replicate. Her work sits at the intersection of cosmetic science and brand growth — combining advanced formulation knowledge, conversion strategy and paid media infrastructure to help beauty founders break through revenue plateaus. ProtokolStudio works with brands ranging from pre-launch product development to established brands scaling toward seven figures. Based in Toronto, Ontario.