Aayushi Parmar is the founder and writer behind Pink & Ochre, an intentional-living lifestyle blog covering fashion, beauty, wellness, and food, read by a 12,000+ subscriber newsletter audience. She writes hands-on, tested content — from DIY skincare routines to capsule wardrobe guides — and speaks to beauty, wellness, and mindful-living trends from a real practitioner's perspective, not a brand or agency angle.